Our Labels

Tuesday, 12 November 2013

So you've read the headline of this post and thought 'Our Labels'? 'What labels?'. Well today ladies I'm going to discuss with you exactly that- what are Our Labels?

Australian fashion designers are quite quickly becoming some of the best in the world, with names such as Josh Goot, Dion Lee and Sass and Bide letting their extremely creative designs flow onto both Australian and International runways. Other labels that are Australian grown such as Cameo the Label, Camilla and Marc, Bec and Bridge and Maurie and Eve, have become so successful here in Australia that us fashionistas need to recognise that our country is full of some serious fashion designer talent!

In a recent interview with Roslyn Wright, well known Canberra fashionista and lover of all things designer, we discussed the fact that Australian shoppers need to support Australia fashion designers even more so now then ever before. Australian fashionistas alike are forgetting to realise that we have a large array of home grown talent in this country, and it is vital for us to support those that are so talented at what they do.

Not only do we need to support more Australian talent, but we have also become lazy shoppers; and by lazy I mean we aren't venturing into stores as much as we used to due to the emergence of online retail. As fun as it is to sit at home on a Sunday night with a glass of red, trawling through various online shopping sites, it is never the same as having that whole shopping experience from a store.

Fashion should be fun- not through just wearing the garment but also through the experience of trying an item on, wishing and wanting that item, and buying it from a store. Think about it fashion lovers- which experience do you prefer more?

Below I have listed some of my favourite designers and some of their latest collections. Canberra girls- these designers can be found at either Soho or Moment Dezigns - so head on in and check out both of these exquisite stores and the ranges they have to offer. I guarantee you will experience customer service like never before, as the gorgeous team there are extremely passionate about fashion and styling and strive to provide the best for you!

Camilla and Marc Resort 2013

Bec & Bridge Resort 2013

Cameo the Label Paintbox Southern Hemisphere 2013

Maurie & Eve Summer 2013

This summer, treat yourself to some Australian designer delights- not only will you look incredible; but you'll be helping those designers too! 

Love xx


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